Scale of retailers’ first-party data gaps is costing them serious money, Wunderkind report finds
For marketers, 2023 will be the year of first-party data.
The era of third-party cookies is almost over, putting the onus on retailers to focus on their owned channels and data to drive results – so why are so many yet to make the first-party pivot?
The 2023 WunderkIndex report, produced by performance marketing experts Wunderkind and based on a comprehensive 6-month study of 99 leading eCommerce brands, reveals that by not making the most of their first-party data, they’re leaving additional digital revenue on the table.
But, as the report highlights, there’s still time for retailers to address this data gap.
Get your copy of the WunderkIndex to better understand:
- Where retailers are falling short on capture experiences, cross-device identification, and full-funnel personalisation
- How leading brands such as Clarks & FaceGym are driving an additional 10-11% digital revenue through owned channel optimisation
- Why scaling first-party data and owned audiences is now a marketing imperative.
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