// Boux Avenue partners with charities CoppaFeel! and Jo’s Cervical Cancer Trust to raise awareness of breast and cervical cancer
// Shoppers will be able to donate at the tills and online checkouts, with a 50/50 split going to each charity
Boux Avenue has partnered with CoppaFeel! and Jo’s Cervical Cancer Trust as it looks to support women “from top to bottom”.
Launching later this month, shoppers will be able to donate at the tills and online checkouts, with a 50/50 split going to each charity.
The lingerie retailer’s website will feature a charity landing page which includes key facts, information on the cancer charities and a link to access further content on The Avenue wellness blog.
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Shoppers will also find QR codes and information on CoppaFeel! and Jo’s Cervical Cancer Trust in the fitting rooms to help raise awareness of breast and cervical cancer.
Chief design and product officer Zoe Price-Smith said: “We have chosen CoppaFeel! and Jo’s Cervical Cancer Trust as they align with our key brand messaging of empowering women, taking ownership of their bodies and feeling confident.
“Whether that is confidence in checking your breasts on a monthly basis or attending your cervical screening.
“With this joint partnership, we hope we can help make a positive impact in the women’s health sector.”
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