Burberry has reopened the doors to its flagship on New Bond Street, which closed earlier this year for renovation works.
The luxury fashion house has updated the 22,000 sq ft retail unit to showcase a new, fresh and dynamic interior that features subtle references to the brand’s heritage.
The store carries the brand’s womenswear, menswear, eyewear, shoes, and accessories lines, with a stronger focus on leather goods, and a new VIP area.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The new design concept features an eclectic mix of contemporary furniture as well as overhead lighting that has been crafted to replicate the iconic Burberry Check, first introduced in the 1920s.
Burberry chief executive Jonathan Akeroyd said: “We are excited to open the doors of our newly refurbished flagship store on New Bond Street in one of London and the UK’s premier luxury shopping destinations.
“The store showcases our beautifully crafted products in a luxury setting that connects our customers with our brand and unique heritage.”
Burberry’s new creative director Daniel Lee has lately released his first creative campaign for the British luxury retailer as the brand unveiled its new identity, which includes a modernised logo.
Click here to sign up to Retail Gazette‘s free daily email newsletter
