// Harrods unveils its new loungewear and lingerie concept – the first phase in its womenswear redevelopment project
// The space offers bra fittings, bespoke alterations and features VIP fitting rooms
Harrods has unveiled the first phase in its womenswear redevelopment project, with the launch of its new loungewear and lingerie concept.
The luxury department store‘s almost 16,000sq. ft. space houses 47 brands, including Olivia Von Halle, Sleeper, Desmond & Dempsey and Aubade’s Elie Saab, and offers bra fittings, made to measure to personalisation and bespoke alterations.
Harrods director of buying, fashion Simon Longland, said: “Over recent years, the way that our customers shop for their intimate investment pieces has changed, with lingerie and lounge becoming just as important of a building block as any other wardrobe element.
“The breadth of the brands and offering in the room is completely unparalleled and will offer something for everyone and every need. The future of the womenswear floor is so exciting, with two more rooms heading for redevelopment this year, and many more to come.”
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In March, Harrods opened a Prada Caffe pop-up, which will remain open to the public until January 2024.
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