// M&S Food is cutting the price on some of its most popular cupboard staples to support its customers
// The retailer is extending its price lock on 150 products which will be in place through to autumn
M&S Food is reducing or fixing the price of over 200 products in an investment that will see the retailer cut the price of over 70 family staples.
At the same time the business is also extending its price lock on 150 products which will be in place through to autumn.
The business said it is cutting the price on some of its most popular cupboard staples, including products such as M&S Select Farms DNA traceable Beef Mince, Avocados, Greek style yoghurt and Ciabatta rolls.
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The investment sits alongside the retailer’s remarksable value range of everyday staples, first launched in 2019, which are continuously benchmarked against key competitors to guarantee the best value for customers.
The range continues to grow in appeal among customers, with remarksable sales up 40%, and in over 20% of customer baskets in the past year.
M&S Food managing director Alex Freudmann said: “We know value is everything to our customers right now, and while they’re looking forward to a great summer, they’re also looking for certainty on spending. Our latest price investment across 200 products upholds our trusted value promise and delivers on that certainty.
“Trusted value means offering the best possible quality at the best possible price. I’m proud that we are the number one retailer for farm animal welfare, selling the biggest range of RSPCA Assured products, including our Scottish Smoked Salmon fillets and British Pork Sausages, alongside our DNA traceable Beef mince – able to be traced back to the individual farm and animal.
“We’re determined to keep up the pace for our customers. Our value perception is at its highest point in six years because we are relentlessly focused on price with no compromise to the magic of M&S Food – our market leading product quality, innovation and sourcing standards.”
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