// M&S invests over £100m in its Remarksable range over the last 3 years
// The retailer revealed new lower prices on its Remarksable ranges
Marks & Spencer has further invested in its Remarksable range as it “commits to delivering trusted value”.
The retailer revealed new lower prices on its Remarksable ranges – including bread, milk and beef mince – and said it invested over £100 million in the range over the last three years.
The initiative builds on M&S Food’s multi-year investment programme in value – with a new permanent Family Dine In deal and Fresh Market and Baker’s specials across its store network.
READ MORE: M&S is launching a new bi-monthly food magazine
M&S chief operating officer, Stuart Machin wrote to over six million M&S customers on Sunday to re-affirm the retailer’s commitment to delivering trusted value.
From today, M&S will be lowering prices within its Remarksable range, with a focus on everyday staples, including its Vitamin D enriched Super Soft White Sliced Bread and RSPCA assured Select Farms British Semi-Skimmed Milk.
To qualify as Re-Marks-able value, each featured product has been price benchmarked against key competitors and must also uphold M&S’ quality point of difference.
New Re-Marks-able prices:
• Select Farms RSPCA Assured British Semi-Skimmed Milk 4 Pints 2.272L Now £1.15
• Super Soft White Sliced Vitamin D enriched Bread 800g Now 60p
• Select Farms 100% British Beef Mince 5% Fat 500g Now £3.00
• Authentic air-dried Italian spaghetti 500g Now 70p
• Responsibly sourced bananas Now 78p per kilo
M&S chief operating officer, Stuart Machin said: “As we transform M&S Food, we have invested significantly over the last three years in making our ranges even better value, whilst protecting the things our customers love most – our market leading sourcing standards and our delicious, innovative products.
“We want M&S to be more relevant, more often and that’s why now is the right time to go further, by investing in the value of everyday items families buy week-in week-out, without compromising the quality our customers want and expect from us.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
