M&S invests in Remarksable range to offer lower prices

m&s
// M&S invests over £100m in its Remarksable range over the last 3 years
// The retailer revealed new lower prices on its Remarksable ranges

Marks & Spencer has further invested in its Remarksable range as it “commits to delivering trusted value”.

The retailer revealed new lower prices on its Remarksable ranges – including bread, milk and beef mince – and said it invested over £100 million in the range over the last three years.

The initiative builds on M&S Food’s multi-year investment programme in value – with a new permanent Family Dine In deal and Fresh Market and Baker’s specials across its store network.


READ MORE: M&S is launching a new bi-monthly food magazine


M&S chief operating officer, Stuart Machin wrote to over six million M&S customers on Sunday to re-affirm the retailer’s commitment to delivering trusted value.

From today, M&S will be lowering prices within its Remarksable range, with a focus on everyday staples, including its Vitamin D enriched Super Soft White Sliced Bread and RSPCA assured Select Farms British Semi-Skimmed Milk.

To qualify as Re-Marks-able value, each featured product has been price benchmarked against key competitors and must also uphold M&S’ quality point of difference.

New Re-Marks-able prices:

• Select Farms RSPCA Assured British Semi-Skimmed Milk 4 Pints 2.272L Now £1.15
• Super Soft White Sliced Vitamin D enriched Bread 800g Now 60p
• Select Farms 100% British Beef Mince 5% Fat 500g Now £3.00
• Authentic air-dried Italian spaghetti 500g Now 70p
• Responsibly sourced bananas Now 78p per kilo

M&S chief operating officer, Stuart Machin said: “As we transform M&S Food, we have invested significantly over the last three years in making our ranges even better value, whilst protecting the things our customers love most – our market leading sourcing standards and our delicious, innovative products.

“We want M&S to be more relevant, more often and that’s why now is the right time to go further, by investing in the value of everyday items families buy week-in week-out, without compromising the quality our customers want and expect from us.”

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1 COMMENT

  1. They need to invest in quality. Their potatoes and veg are not the quality you would expect when buying online. Also need to make more free from all known allergens as one if gluten but not dairy free and the other is dairy but not gluten free. not fair.

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