// Wilko has extended its contract with GXO, as part of its commitment to its omnichannel transformation
// The retailer is seeking to increase its online sales under its turnaround strategy
Wilko has extended its contract with GXO until June 2026.
The move comes as part of the retailer’s omnichannel transformation strategy, focusing on giving shoppers more convenient ways to shop across all its channels.
The company is seeking to increase its online sales as part of its turnaround strategy under its omnichannel transformation plan.
Wilko digital and marketing director Ben Exall said: “The GXO work has been key to the acceleration of Wilko’s omnichannel transformation and that’s why we’re delighted to extend our contract with the business until 2026.
“This contract extension accompanies a raft of recent announcements. Investing in improving our customer experience both digitally and in-store is at the heart of our turnaround strategy”.
Wilko launched its click-and-collect service back in February, which now accounts for 42% of its online orders.
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The news comes as the business is exploring a CVA to secure reduced rents from its landlords.
It is thought it is not seeking to close stores as part of the potential CVA.
Wilko secured a £40m funding lifeline from Hilco UK earlier this year. It is seeking to turnaround the business and hired distressed specialist Mark Jackson as its CEO.
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