Adidas to roll out second batch of unsold Yeezys

Adidas
FashionNewsSport and Leisure

Adidas has confirmed it is releasing a second batch of Yeezy trainers in an attempt to shift the unsold footwear.

The sportswear brand cancelled its collaboration with American rapper Ye, formerly known as Kanye West, in October after he made antisemitic remarks and faced allegations of inappropriate behaviour while working with Adidas.

The move left the retailer with £1bn worth of unsold Yeezys.

Adidas said in May that it will be donating a significant portion of proceeds from the sale to selected organisations fighting “discrimination and hate, including racism and antisemitism”.


Subscribe to Retail Gazette for free

Sign up here to get the latest news straight into your inbox each morning 


The second drop of products will be available through the retailer’s app and website from 2 August via a phased release.

The available models include the Yeezy Boost 350 V2, 500, and 700 and the Yeezy Slide.

Adidas revealed earlier this week its had collected $565m of orders from its first drop of unsold Yeezy shoes, squashing fears the sporting giant would have to take a big write down of stock.

Click here to sign up to Retail Gazette‘s free daily email newsletter

FashionNewsSport and Leisure

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Adidas to roll out second batch of unsold Yeezys

Adidas

Social


SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.

Most Read

Adidas has confirmed it is releasing a second batch of Yeezy trainers in an attempt to shift the unsold footwear.

The sportswear brand cancelled its collaboration with American rapper Ye, formerly known as Kanye West, in October after he made antisemitic remarks and faced allegations of inappropriate behaviour while working with Adidas.

The move left the retailer with £1bn worth of unsold Yeezys.

Adidas said in May that it will be donating a significant portion of proceeds from the sale to selected organisations fighting “discrimination and hate, including racism and antisemitism”.


Subscribe to Retail Gazette for free

Sign up here to get the latest news straight into your inbox each morning 


The second drop of products will be available through the retailer’s app and website from 2 August via a phased release.

The available models include the Yeezy Boost 350 V2, 500, and 700 and the Yeezy Slide.

Adidas revealed earlier this week its had collected $565m of orders from its first drop of unsold Yeezy shoes, squashing fears the sporting giant would have to take a big write down of stock.

Click here to sign up to Retail Gazette‘s free daily email newsletter

FashionNewsSport and Leisure

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Most Read

Latest Feature


Menu


Close popup

Please enter the verification code sent to your email: