B&M secures long-term commitment from Bobby Arora until 2026 in £16m deal

B&M has made an agreement with group trading director Bobby Arora to keep him committed to the value retailer until at least March 2026.

The maximum additional bonus he can receive is £16m over a three-year period until the end of FY26, but this will depend on certain financial and performance conditions being met.

In a statement this morning, B&M said Arora has been instrumental in developing the B&M customer experience and contributing to the Company’s long-term growth and profits.

It added that although he is not an executive director on the Board, he has not received performance-based long-term incentives in the past.


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The Board said it believes it’s essential to align his interests with those of the Company for its long-term success and to achieve this, they’ve agreed to provide Bobby with cash bonus payments on top of his regular salary.

By offering this retention package to Arora, B&M said it aims to maintain a strong leadership team that will continue to provide customers with great value for money and create long-term value for all shareholders.

His brother Simon Arora retired as CEO from the high-street chain last April after 18 years, with chief financial officer Alex Russo succeeding him.

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