PrettyLittleThing will launch a collaboration with supermodel Naomi Campbell.
The fast fashion giant announced the tie-up on Instagram this weekend, posting a reel of a co-branded director’s chair.
The post suggests that Campbell will design a collection for the business which is set to arrive “soon”.
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The collaboration will be the British fashion icon’s first venture following the birth of her second child this year.
The upcoming partnership has come as a surprise to some consumers.
Campbell runs a Fashion for Relief foundation dedicated to raising funds for environmental and humanitarian efforts. In contrast, PrettyLittleThing has become famous for its trend-led fast fashion pieces targeted towards young women aged 16 to 24 year olds on a budget.
“Naomi Campbell x PLT is the most disappointing collab to come out in recent times….I have no words,” wrote on Twitter user.
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