Uber Eats has partnered with premium supermarket Waitrose, aiming to deliver groceries in as little as 20 minutes.
The offer will be rolled out to more than 200 stores around the UK by the end of August.
It comes as Waitrose said younger customers helped grow its on-demand grocery orders by 40% compared to 2022.
Executive director James Bailey said: “We want more and more people to enjoy the quality and taste of Waitrose products as and when they want it.
“On-demand grocery shopping continues to grow in popularity with our customers and partnering with Uber Eats means we have even more flexibility to be there for them whenever they need us.”
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The grocer is currently on the Uber Eats app delivering from five London shops – John Barnes in Finchley Road, West Hampstead, Clerkenwell, St Katharine Docks and Greenwich.
Uber Eats has seen a 60% jump in bookings from supermarkets in the first quarter of 2023 compared to last year.
Uber Eats UK head of commerce Alex Troughton said: “We are delighted that Waitrose is joining the Uber Eats platform across the UK from today.
“Our partnership is the ultimate in modern day food shopping, combining the benefits of technology, convenience and speed with premium quality and huge product choice.
“It is the latest step in Uber Eats’ mission to help customers get anything they want, in a matter of minutes, at the touch of a button.”
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