Superdrug has become the latest company to call on the government to revamp its “strict” apprenticeship levy rules.
Earlier this year, The Co-op reported over £600m was returned to the Treasury in 2022 as businesses had failed to meet rules to qualify for the cash.
The system, which has previously been met with criticism, requires employers receiving an annual wage bill of over £3m to pass on 0.5% of their payroll costs to a training fund.
Superdrug boss Peter Macnab claimed a reform of the rules would ensure “valuable funds are no longer wasted”.
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The CEO said: “Apprenticeships are a very important part of the UK’s long-term recovery plan and therefore it is crucial we take whatever action we can to nurture the future workforce of our country.
“Upskilling young colleagues and offering them the chance to earn while they start out on a career path in retail not only improves their prospects and earning potential, but also helps our business to grow its skills base and to diversify its workforce, while promoting social mobility and supporting the British economy.”
The company is now launching a ‘Rise Up to Level Up’ campaign with the British Retail Consortium, calling for the government to revamp the levy.
According to The Times, Superdrug is planning to take on 500 apprentices in 2023.
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