Asos has partnered with ecommerce technology company Rokt to boost its retail media division by allowing the fashion etailer to provide shoppers with targeted content and offers.
Under the collaboration, Asos will be able to use first-party data to create personalised experiences for shoppers and introduce relevant non-endemic offers from Rokt’s marketplace.
Asos Media Group director Elton Ollerhead explained: “By leveraging Rokt’s technology, Asos will now be able to personalise their journey even more after completing a purchase.”
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Rokt already works with businesses including Morrisons, Odeon and Cineworld.
Retail media is a growing revenue source for many big chains with sales through the medium predicted to overtake that of TV revenue by 2028.
Retailer-owned ecommerce websites were also found to be the third fastest growing advertising channel of the year at the time, according to GroupM.
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