Creating something as deeply subjective as a retail atmosphere without a strong understanding of human behaviour means you’re missing a trick (or several, in fact). That’s why behavioural science is at the core of everything we do at Startle.
There are no medals for nice music and wishful thinking, just a fair bit of risk. We leave that to others, and we focus on the science behind good vibrations that curate atmospheres with real intention.
And now, we want to share how you can use behavioural science principles to create atmospheres that sell, and lift sales without lifting a finger (except to turn to the next page).
Introducing: Atmospheres That Sell: Using Behavioural Science To Create Branded Atmospheres in Retail & Hospitality
Exploring concepts like the peak-end rule and the Von Restorff effect, we’re providing market leading insight on using behavioural science in retail.
The book is stacked full of useful research, examples, and actionable advice on how to run your stores more like an extension of your brand and marketing function, a critical tool in achieving your commercial objectives. Because your stores are your show business, and your show business is your product.
“INCREASINGLY, THE MOST TRACTABLE AND DISTINCT DIFFERENTIATOR FOR ANY RETAIL OR HOSPITALITY BUSINESS IS THE QUALITY OF THE IN-STORE EXPERIENCE. THIS IS THE SINGLE AREA THAT CAN BE FULLY OWNED BY BRICKS OVER CLICKS. SURVIVING (HECK, AIM FOR THRIVING) THE CHALLENGES POSED TO THE HIGH STREET IN RECENT YEARS IS DOWN TO WHO ANSWERS THIS CALL FOR A QUALITY EXPERIENCE AND ATMOSPHERE BEST.”
Get early access to the world’s first behavioural science book specific to retail and hospitality.
Join leading brands including schuh, Charles Tyrwhitt and EL&N and get ahead of your competitors with insight from the world’s first behavioural science book specific to retail and hospitality.
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