Morrisons has teamed up with the NHS to put advice on underwear labels, urging people to contact their GP practice if they spot potential symptoms of breast or testicular cancer
The move makes Morrisons the first UK supermarket to roll out the labels in the first-of-its-kind partnership with the NHS.
The Nutmeg branded underwear featuring NHS advice will be available for purchase in 240 Morrisons stores across the nation, initially in boxer shorts and followed by crop top bras in the coming months.
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The NHS guidance will be displayed on the fabric labels alongside the standard sizing and care information.
There will also be a QR code on the packaging and tags linking customers through to more detailed information on breast and testicular cancer on the NHS website.
NHS England National Director for Cancer Dame Cally Palmer said: “This is the first time the whole of the NHS has worked with a national supermarket brand to put health messaging on clothing, with the aim of encouraging thousands more people to be body aware, so they can spot new or unexplained changes that might be cancer symptoms early, and contact their GP practice for checks if concerned.
“Cancer survival is at an all-time high – survival for both breast and testicular cancers have improved significantly over the last 50 years and we’re seeing more people than ever before diagnosed at an early stage – and this partnership with Morrisons is just one of the many ways we are ensuring people are aware of potential cancer symptoms.
Morrisons corporate affairs director David Scott added: “The new care labels on our crop top bras and boxers urge people to get to know their bodies so that they can more easily notice changes and to contact their GP practice sooner if something doesn’t feel right.
“In the majority of cases, it won’t be cancer, but where it is cancer, diagnosing it early means treatments are more likely to be successful and can ultimately save lives.”
The launch of the Nutmeg range is being modelled and supported by Natalie Robinson, who recently underwent surgery for breast cancer, and Edward Solly who received treatment for testicular cancer.
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