Tesco is overhauling the range of products available in its Express stores to help shoppers with rising grocery bills.
The supermarket will replace over 50 of its key everyday items with cheaper alternatives, with many coming from its own-brand range.
It follows in the footsteps of Morrisons, which became the first UK grocer to introduce entry level products to its convenience stores last month.
Tesco said the own-brand alternatives are on average 40% cheaper than the products they are replacing.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The new items will be introduced over the coming fortnight, with the change-over complete by the end of August.
Convenience managing director Sarah Lawler said: “We know customers are watching every penny at the moment, so we hope these helpful product swaps will bring down food bills for even more families”.
“Our Express stores offer unbeatable value on everything from essentials to fresh produce, making healthy food more accessible for the 2,000 communities that we serve across the UK.
“And while our convenience stores don’t have the shelf space to carry the full range of our larger shops, by swapping these products, we’ve been able to make way for even more of our great-value own brand ranges.”
In other attempts to save shoppers money, Tesco recently revealed it had expanded its “reduced in price, just as nice” signs to 300 more stores since its initial launch in October.
Click here to sign up to Retail Gazette‘s free daily email newsletter
2 Comments. Leave new
As they always should have done. Better late than never.
Oh so that’s where they’ve gone. Own-brand alternatives diverted to Express stores down south so they can be priced at double whilst further north all we get is the high priced ‘brand’ names. Thanks Tesco – every little helps your shareholders!