Chinese toy retailer Pop Mart is set to bolster its global expansion with new manufacturing facilities in Cambodia, Mexico and Indonesia to meet soaring global demand, Reuters reported.
The firm, which is famous for its viral Labubu dolls, currently does not run its own factories and works with local manufacturing partners.
Pop Mart said that the partner-led network would boost capacity and improve global access to new items.
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The brand’s production bases were previously in China and Vietnam.
In a statement on Monday (5 January), the company said: “It’s a strategic move to expand and strengthen our supply chain to improve resilience, efficiency and service to our customers.”
It comes after Pop Mart recently launched a new store in Liverpool One shopping centre, forming its largest UK shop.
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