Waitrose is offering shoppers a lunchtime meal deal for the first time, which will include a main, side and drink for £5, The Grocer reports.
The premium grocer‘s food-to-go offer will feature a selection of sandwiches, sushi, salads, and wraps, as well as fruit, cereal bars, juices and smoothies. It will launch in stores from 30 August.
The move brings Waitrose in line with the supermarket rivals Tesco, Sainsbury’s and Morrisons, which all currently provide lunch deals.
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Waitrose food-to-go buyer Jennifer Moscardini told the title: “We’re really excited to be launching this meal deal within our food-to-go range.”
“We know lots of our customers are heading into our shops to grab something for their lunch, so to be able to offer them a convenient, high-quality and great value meal deal is really important for us.”
The news comes as Waitrose began offering free coffees for police officers who visit its stores in a bid to crack down on shoplifting and violence against staff.
In a letter to the Police Federation union, John Lewis Partnership said officers can use the subsidised staff canteen “as part of efforts to strengthen relationships and tackle retail crime”.
The retail giant dubbed the initiative “thanks a latte”.
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