// Asda confirms kids £1 café meal deal is live now and across the May school half term
// Vegan and nutritionally balanced meal options have been added to the recently refreshed menu
Asda has confirmed that its popular ‘Kids Eat for £1’ café meal deals will continue and cover the School May half term holidays.
In April, the supermarket refreshed the kids café menu with more nutritionally balanced offers, including new vegan and healthy meal options and served over 15,000 meals in the two week Easter holiday period.
Back in June 2022 it also launched an offer for kids under 16 to enjoy a hot meal in any of their 205 cafes and has now served a staggering 1,600,000m meals to kids from its cafes nationwide.
The deal stands apart from other retailers as it comes with no hidden extra’s such as a minimum adult spend.
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The kids menu has a variety of offers including two new hot meals recently introduced – Penne Pasta with Meatballs and a vegan Hidden Veg pasta meal.
The existing hot meals on the menu remain such as fish fingers but will have the option of swapping out chips with a salad or peas.
Children will also receive a free piece of fruit such as and apple, pear or banana when purchasing the hot kids £1 meal deal.
Asda chief commercial officer Kris Comerford said: “We know that when families are preparing for half term it can often mean an additional strain on household budgets. Since the launch of our kids £1 café meal deals in June 2022, we continue to see a significant increase in the number of meals we serve during the school breaks, and we are proud to be able to continue to provide a lifeline to families by extending the offer to cover the May half term holidays.”
“We have now served over 1,600,000 million meals since the launch and we hope by continuing to keep this offer running it will help support many more families in the coming weeks.”
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