AllSaints is rolling out a new store concept globally as it looks to bolster its international store portfolio.
According to Retail Week, the new store format comes as the fashion retailer’s looks to make its stores “lighter” and “more feminine” while still retaining its industrial brand DNA.
The business said the new format features new colours across its interior, the reintroduction of its AllSaints turbo sign and new wall designs to hold its non-apparel collections.
It’s currently working with John Lewis to bring its new concept to live in five department stores across the country.
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The fashion retailer is also launching a new mobile point-of-sale solution across over 200 stores in a bid to streamline its operations and improve its direct-to-consumer mobile app experience.
AllSaints said it will unlock new benefits, including enhanced associate mobility, streamlining the checkout process and allowing its stylists to interact with customers anywhere on the store floor.
The new platform will also seamlessly integrate with the other components of the AllSaints retail tech stack, enabling store associates to step away from the till, assist customers using an iPhone or iPad and access critical data in real-time on those devices.
This will allow AllSaints to offer more personalised and efficient in-store interactions, leading to increased loyalty and sales.
AllSaints chief innovation officer James Reid said: “Our goal has always been to create customer journeys that are effortless and contemporary. To do this, we needed a modular yet comprehensive omnichannel platform that could empower us to innovate and adapt.
“We originally selected NewStore to build our consumer app, but that was just the beginning. By expanding our partnership, we are elevating the overall customer experience and future-proofing our technology strategy at the same time.”
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