M&S Food has launched a new national campaign which it claims showcases its “leading product quality and what is behind the magic of M&S food”.
The campaign, which goes under the messaging “This Is Not Just Food – It’s Never Just Food,” includes the retailer’s 13th Farm to Foodhall television advert featuring Tom Kerridge.
The chef has been touring the UK since last year, meeting with M&S suppliers and farmers.
Out-of-home advertising (OOH), print and advertorial spend, social media support and paid digital media will also back the TV advert.
M&S claims the OOH and print shows what the business always does to deliver products, as well as what it never does.
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The TV advert will be on air from 9:45pm 25th September to 15th October, while the OOH and print will remain live from 26th September to 22nd October.
M&S food and hospitality marketing director Sharry Cramond said: “Our customers are more interested than ever on where their food comes from, as well as what is in it, for when they are feeding their families.
“They also really care about animal welfare and the welfare of our farmers and suppliers too. So we wanted to shout about what really sets us apart from other supermarkets when it comes to quality and ingredients and have packaged it up under the banner ‘This Is Not Just Food….It’s Never Just Food'”
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