The American-based shopping app Temu has maintained a five-month streak as the number one shopping app by downloads in the UK, according to data insight platform data.ai.

Figures from 16th September revealed the app had been downloaded roughly 7.64m times in the UK, according to the app analytics company.

Last month, Temu became the fifth shopping app by number of monthly active users in the UK, rising to the third spot in September and overtaking competitor ecommerce giant Shein.

Temu, owned by Chinese gian PDD Holdings, launched globally in September 2022 and started to sell in the UK in April this year.

The UK is now Temu’s third largest market, following behind the US and Mexico.

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In ads on social media, Temu has touted low prices for home goods, electronics and apparel shipped from China, including $5 dresses and $2 make-up brush sets, aiming to compete with Amazon and see similar success as Shein.

Earlier this month, Shein accused the app of copying thousands of product images from its website to sell its items.

The fashion giant alleged Temu has been “competing unfairly” by passing off its products as those sold on its site, demanding all the violating listings to be taken down in addition to £100,000 in damages.

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