Asda has named Adam Zavalis as its new vice president of marketing who is set to join the grocer next month from Aldi, where he spent 8 years as marketing director.
Zavalis joins the supermarket in November and will report to chief customer officer David Hills, who joined Asda back in September as part of its executive leadership team.
As VP Marketing, he will lead Asda’s marketing team and agency partners to create and deliver campaigns, connecting customers to Asda’s quality products at affordable price points.
Prior to working at discount giant Aldi, Zavalis began his career working for international marketing agencies in the UK and Singapore, before spending the last decade in the retail sector including Boots.
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Asda chief customer officer David Hills said: “Adam is a key strategic hire for the customer function and brings a wealth of retail and grocery experience to this role from his time at Aldi and Boots. His creative instinct and track record of delivering industry-leading creative campaigns will be a great addition to Asda as we move forward on our journey to deliver outstanding quality products at incredible prices to UK customers.”
Adam Zavalis said: “Asda is a much-loved brand which is part of the fabric of many communities right across the UK. It is a business with a rich history as a consumer champion and an exciting future, which I am delighted to be part of.”
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