Boots sales soar bolstered by demand for skincare and luxury beauty

Boots saw its sales jump in Q4, with skin care and premium beauty products the standout performers for the period.

The health and beauty giant reported a 12% rise in sales for the three months to 31 August, contributing to a 12.5% increase in revenue for the full year.

The results marked the retailer’s tenth consecutive quarter of market share growth.


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Sales of skin care products rose nearly 25%, with sales of the business’s own label skin care up by over a third while premium beauty item revenues also shot up 20% during Q4.

Transactions on the Boots website increased around 24% while its number of active Advantage Card users rose to their highest level in three years.

The news comes after Boots unveiled its biggest ever value campaign for shoppers last month, to highlight the three key ways they can save using an Advantage Card.

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