Miniso has signed a five-year lease to its new 3,200 ft flagship store on 100 Oxford street.
The new location – set to open on November 10 – will be the retailer’s biggest store in the UK and will showcase its new beauty and exclusive fragrance range.
The opening comes as the Chinese giant, which has around 5,791 stores in over 100 countries, presses on with its a rapid expansion across the UK with several more stores set to open later this year to cater to its strong cult following.
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Miniso UK Chief operating officer Saad Usma said: “Opening MINISO’s doors on Oxford Street is not only a landmark moment as MINISO’s biggest store to date in the UK, but it also becomes our 23rd store nationwide.
“This new store, nestled in the heart of London’s most famous shopping street, signifies our continued growth and commitment to bringing joy to everyone.”
Last month the retailer unveiled its smallest ever concept store in the UK on Shaftesbury Avenue in London’s Chinatown.
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