Made.com is set to launch an in-store concession in Next later this year, Retail Week reports.
The clothes business will open the concession in its Sheffield Meadowhall shopping centre store in December, according to the publication.
Speaking to Linkedin News UK, Made head of brand Hollie Parkinson said the company planned to widen its presence in-store and online.
The executive added Made planned to keep its brand identity aside from Next and was looking at expansion options such as brand partnerships, an external store and returning to Europe in 2024.
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Meanwhile, plans are reportedly underway to increase the furniture business’s design credentials and branch out into new homeware and furniture categories.
The news follows Next buying Made.com last year after it fell into administration.
The fashion giant snapped up its brand, domain names and intellectual property for £3.4m.
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