Tesco is preparing to relaunch Paperchase in store and online in the next few weeks, just 10 months after rescuing the business from administration.
Paperchase’s rainbow branding has gone up in several stores across the UK, with some aisles blocked off and posters reading: “Colour coming soon”.
A Tesco spokesperson told Retail Gazette: “Having acquired the Paperchase brand back in January, we look forward to bringing this well-loved name to Tesco and are excited to launch a range of Paperchase products in selected stores and online in the coming weeks.”
First glimpse of the impending Paperchase sections in Tesco, plus the debut of ads on scan-as-you-shop handsets launched the other week. The ads at the top change every minute and are generally tied into Clubcard promotions pic.twitter.com/597GiyKM17
— Bryan Roberts (@BryanRoberts72) October 13, 2023
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The supermarket acquired Paperchase’s brand and intellectual property in a pre-pack administration deal back in January.
At the time, Tesco managing director of home and clothing Jan Marchant said: “Paperchase is a well-loved brand by so many, and we’re proud to bring it to Tesco stores across the UK.
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