89% of shoppers consult a Search Engine Results Page (SERP) when purchasing.
But is the beloved search bar about to be displaced by the Chat Experience Results Page (CHERP)?
With their vast knowledge bases and lightning-fast response times, LLM-powered chatbots like OpenAI’s ChatGPT, Google’s Bard and Microsoft’s Bing are set to be invaluable for shoppers in their hunt for the right product but present a new challenge for online retailers.
Get CHERP-ready by diving into this essentials guide on optimising your ecommerce product content for large language models like Bing, ChatGPT and Bard.
Amazon announced its upcoming chatbot will “reimagine Amazon Search with an interactive conversational experience” to help customers make better, faster buying decisions – proof that this technology will be significant in the buying journey.
In this 16-page LLM Optimisation Essentials guide, discover:
• How shoppers are using Bard, Bing and ChatGPT to purchase
• How LLMs use product information to help shoppers find products
• How to optimise your content to ensure your products appear in LLM chat results
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