The Very Group has expanded its collaboration with Amazon Web Services (AWS) to launch a new generative AI Innovation Lab which it said will deliver interactive and personalised digital shopping experiences to millions of customers.
The lab will trial new generative AI-powered retail solutions to revolutionise how customers shop with the retailer, combining advanced cloud and generative AI capabilities with Very’s retailing experience and insights.
It will help create new products and immersive ecommerce offerings that will power more relevant, timely and personalised experiences for shoppers while also enabling better decisions at scale for its colleagues.
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The ecommerce group said it “has already successfully implemented AI to enhance its business operations” using AI to forecast product demand and plan inventory, which has led to better product availability and enhanced customer satisfaction.
Very said its collaboration with AWS “is a significant step forward in the use of AI to enhance customer experience in the retail industry”.
The Very Group chief information officer Matt Grest said: “We want to be recognised as one of the UK’s leading AI-powered retailers. To keep our customers satisfied and transform our business operations, we’ve chosen to build on our existing strategic relationship with AWS and incubate new generative AI-powered products with a trusted collaborator and innovator who understands how we work with data at scale.”
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