China’s biggest online retailer’s JD.com has signed a deal with delivery firm Evri which will give UK brands greater access to its vast customer base.

Evri said that the collaboration will “open doors for European brands and merchants, particularly in the UK, providing them access to JD.com’s vast customer base” of 600 million consumers in China”.

Using Evri’s European delivery network, JD Logistics will offer Chinese shoppers enhanced services and offerings to European brands, including its local pick-up and warehousing in Europe.

Meanwhile, JD Worldwide, the cross-border ecommerce platform of the Chinese retail giant, will provide Evri’s retail partners with insights on the Chinese market including consumer behaviour, marketing and pricing strategies.

The partnership will initially prioritise beauty and clothing brands.

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Evri chief growth officer David Saenz said: “This is a landmark partnership between Evri and JD.com and a powerful testament to the growing synergy between the economies of the UK and China.

“By combining our expertise and resources, we’re supporting the growth of British businesses in new markets and also fostering sustainable growth for both Evri and JD.com.”

He added: “We’re confident that this collaboration will pave the way for a vibrant future of innovation and collaboration in the ecommerce landscape.”

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