Discounts alone are no longer sufficient to attract repeat customers. Brands must have access to accurate and real-time data to understand customer behaviours, patterns, and sentiments in order to attract customers who are likely to remain loyal to the brand.
According to a recent European Business Review article, consumers will spend up to 57% more on a brand to whom they are loyal.
With this in mind, we picked 4 great holiday campaigns from brands such as Avon, Missguided, OTTO, and others in the hopes of inspiring you with fresh initiatives that can increase repeat purchases and brand loyalty.
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