Next has partnered with luxury home brand Feather & Black to broaden its online range of bedroom furniture.
The retail giant is offering a curated collection of beds, storage and upholstery from the Dreams-owned retailer on its website.
Feather & Black has eight stores nationwide and was snapped up by Dreams in 2020.
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The beds specialist said the collaboration marks an “exciting milestone” for the business, which was founded 20 years ago “with a commitment to bringing timeless classics for the home to the UK consumer”.
Feather & Black head of new channels Steve Payne said the “strategic partnership” would bring its products to a wider audience and would “elevate” its brand presence.
The addition also bolsters Next’s offer as the retail giant looks to grow its online business. Ecommerce accounted for 57% of Next sales in its last half.
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