ProCook has posted a rise in golden quarter sales but warned it remains wary of dampened consumer sentiment and the impact of the red sea attacks on future trading.
Sales for the kitchenware retailer edged up 3% to £23.1m during the 12 weeks to 7 January, however, on a like-for-like basis revenue slipped 0.4%.
Store sales were up 9.5% to £14.3m during the festive period, helping to offset a 6% drop in online revenue to £8.8m.
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ProCook attributed the fall to its online trading to “disruption during the first six weeks of the quarter following the launch of the new website at the end of Summer,” which it added was mostly resolved in time for Black Friday campaigns.
Looking ahead, it said that it remained wary of the ongoing situation causing disruption to the Suez Canal route but added that it was “well placed in the short term due to strong levels of inventory availability across the product range”.
ProCook chief executive Lee Tappenden said: “I am pleased that trading metrics are continuing to improve despite the difficult consumer backdrop, and that we have delivered a robust Black Friday and Christmas trading period, outperforming our market.
“Whilst we remain cautious about the timing and pace of market recovery, we are confident in our proposition and energised by the opportunities available to us to build an even stronger customer-focused business as we continue to make good strategic progress which will allow us to accelerate profitable growth as trading conditions improve.”
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