Amazon profits triple as focus on ‘customer experience improvements’ pays off

Amazon full-year profits have tripled thanks to the online giant’s “continued invention and customer experience improvements” across the business.

Profit skyrocketed to £28.92bn for the year to 31 December, up from £9.56bn the year prior.

Sales jumped 12% to £450.6bn, up from £402.9bn the year before.

It comes as the the online retail giant celebrated a “record-breaking holiday shopping season”, which pushed its fourth quarter profits up from £2.12bn to £10.35bn.

Golden quarter sales at the company rose 14% to £133.26bn.

The business highlighted its “record-breaking” Black Friday and Cyber Monday shopping event, which saw customers purchase more than 1bn billion products worldwide.


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It also noted it delivered to its Prime members “the fastest speeds ever globally” in 2023.

Amazon CEO Andy Jassy said: “This Q4 was a record-breaking holiday shopping season and closed out a robust 2023 for Amazon.

“While we made meaningful revenue, operating income, and free cash flow progress, what we’re most pleased with is the continued invention and customer experience improvements across our businesses.”

He added: “As we enter 2024, our teams are delivering at a rapid clip, and we have a lot in front of us to be excited about.”

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