Naked Wines promotes ex-AB InBev exec to new CEO

Naked Wines has promoted former AB InBev executive Rodrigo Maza to CEO of the company.

Maza, who joined the online wine retailer as managing director in September, will work alongside executive chairman Rowan Gormley to ensure a successful transition before permanently taking on the role.

Prior to joining Naked Wines, Maza launched and scaled several online delivery businesses for alcoholic beverages, including AB InBev’s TaDa Delivery in Latin America and PerfectDraft in Western Europe.

Maza has also held various executive roles at Grupo Modelo and AB InBev.

He said: “The value that Naked delivers to its customers and winemakers is clear and provides a solid foundation to build on.”


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Naked Wines has also hired former UK COO Emma Kamel to succeed Maza as general manager of the UK business.

Kamel has over six years of experience at the retailer, previously serving as commercial and supply chain director and commercial director.

In November, Naked Wines reduced its full-year guidance due to “weaker than anticipated” US sales, as its CEO Nick Devlin left the business with immediate effect.

Sales slipped 17% despite the UK and Australia performing in line with expectations.

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