Poundland has unveiled plans to give 150 stores in the UK and Ireland a major makeover by the end of August 2024, following parent company Pepco’s investment in clothing, homewares and chilled and frozen food.
Dubbed Project Evo, the transformations will include a top-to-bottom refresh of each store, marking the first significant investment in the majority of these stores for over five years.
New signage, flooring and lighting will be included in the renovations with back office colleague areas also getting a revamp to improve the staff’s experience.
Earlier this month the discount retailer began a complete overhaul of its general merchandise ranges that would see it introduce 2,000 new lines across all its more than 850 UK and Ireland stores.
The reconfiguration will allow the retailers to offer more baby and kids clothing than ever, while the introduction of chilled food will see Poundland’s £3 meal deal brought into to every location alongside its frozen food ranges.
The new ranges represent the single biggest change in its general merchandise offer in Poundland’s 30-plus years’ history.
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Contractors are already on site in 11 locations across the UK & Ireland and, this coming Saturday (17 February), Project Evo refurbishments will be complete in Urmston, Keynsham, Darlington and Plymouth in England, as will Dealz stores in Mullingar and Cavan.
Poundland stores in Keighley, Leeds Crown Point, Coventry and Chatham and the Dealz store in Athlone will also be completed this month.
Makeovers of 11 former Wilko stores in England and Wales have also finished and by August 2024, almost one in five of Poundland’s stores will have been refreshed.
Poundland’s director of property services Alan Smallman said: “Project Evo represents a significant investment in a substantial number of stores to make them brilliant places to shop and work”.
“Over the past five years we’ve transformed our offer for customers, adding extensive ranges of clothing, homewares, chilled and frozen food.”
“We’re now embarking on a programme that will show off those ranges in a modern and bright environment that’s easy to shop, navigate and checkout.
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