Barbour has partnered with Oxfam to launch a charity rental scheme at this year’s Glastonbury Festival.
Under the Barbour Re-Loved jacket rental initiative, upcycled, pre-loved jackets will be available to rent from Oxfam stores on the festival site, with all proceeds donated to the charity.
The premium brand’s jackets will be sold for £45 each for the full weekend rental. Customers will then have the chance to return their wax jackets at the end of the festival or purchase it in full.
All of the second hand jackets have been cleaned, repaired and re-waxed by the Barbour team in South Shields for the festival. Each jacket in unique, with many featuring reused materials and fabrics from past Glastonbury Festival t-shirts and merchandise.
Re-loved bucket hats from will also be sold for £39, with all products coming with a collectable Barbour Re-loved x Glastonbury 2024 pin badge in a choice of sizes and styles.
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Barbour group commercial director and deputy group managing director Paul Wilkinson said: “A key part of circularity is to keep products in use longer, thereby reducing impact per wear and the need for new resources.
“We believe that this rental scheme provides a very affordable and accessible service, enabling customers to easily rent jackets at the festival should the weather be inclement or they just need a coat for chilly evenings.”
He added: “With all proceeds going to Oxfam, it means that customers can rent their jackets knowing that they are supporting this very worthy charitable cause.”
In January, Barbour unveiled record annual sales, as collaborations with high-end fashion brands bolstered its popularity among younger shoppers.
The luxury retailer partnered with the likes of Gucci and Ganni in an effort to revamp the brand.
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