Joules is hosting a series of live shopping events in a move that it said “harkens back to how we started 35 years ago”.
The fashion retailer will host its first event, in partnership with live shopping solution provider Sprii, via Facebook Live on 11 April at 6pm.
Joules said it aims to go live across the country and at key events in the coming months, mirroring how it started out in 1989.
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Joules head of marketing Kyla Lyford said: “We are excited about going live with Sprii, as it takes us into the social commerce space and moves the brand into the digital realm”
“Sprii’s technology fits our brand and marketing activation ambitions, and is a great opportunity for us to connect with our customers directly – in an authentic way.
“A way that harkens back to how we started 35 years ago, where we promoted ourselves with in-person, live experiences at country shows across the UK”.
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