The Range and Wilko owner CDS Superstores has been named as a sponsor for this year’s Motocross GP festival, and the two discount chains will open a click-and-collect truck at the event.
CDS said its founder and chair Chris Dawson is not only a seasoned Mx-rider but a lifelong devotee of motocross and his deep-rooted passion for the sport fuelled the partnership.
Motocross fans will be able to browse and shop the an extensive ‘MX event ready’ collection online and choose to have them delivered to their home, at the nearest The Range store in Swindon the day before the VMXdN Foxhill festival, or from The Range click-and-collect truck, which will be on-site at the event.
The curated edit includes camping chairs, tables, air beds, pop-up tents, BBQs and picnic items.
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The Range and Wilko also sponsor the ‘Show N Shine’ feature at motorcross event, which will give attendees the opportunity to get their hands on special prizes and attend special events.
The group’s chief executive Alex Simpkin said: “This feels like a perfect synergy for both brands. With Chris’ understanding and passion of motocross and The Range and Wilko’s commitment to customer experiences, it promises to elevate the community to new heights.
“We look forward to bringing the excitement and our wide range of products to fans in August!”
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