Aldi has reduces prices on over 45 fruit and vegetable products as it continues its commitment to ensuring “shoppers make significant savings every time they shop”.
From today (24 May) customers at the German dscounter will see lower prices on items including berries, oranges, tomatoes and its fresh salad range.
Produce such as avocados and peppers are also included in the latest price reductions, with prices dropping by an average of around 11%.
Aldi said the move represents a further £34m investment in keeping prices low for its shoppers.
Last month, the retailer pledged to cut more prices than ever before in 2024 – beating the £380m invested in price cuts last year.
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Aldi UK managing director of buying, Julie Ashfield said: “We are committed to remaining the UK’s cheapest supermarket while still offering outstanding quality to shoppers.
“This latest round of price cuts will see us hammer down prices even further, to help ensure we always offer our customers a wide range of fresh and healthy products at the lowest prices.”
Which? named Aldi as the UK’s cheapest supermarket last month, making it undefeated in the monthly rankings so far this year.
On a basket of goods, Aldi was £31.23 cheaper than the most expensive supermarket, Waitrose, and on average, the traditional Big Four supermarkets cost 15% more.
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