Online mattress retailer eve Sleep has opened its first-ever pop up in London’s Southbank to celebrate the launch of its new wunderflip range.
The weekend pop up ‘Bed Battle: Team Firm vs Team Soft’ is located at Gallery@Oxo and invites consumers to test out the new collection through several interactive activations to determine which mattress they prefer.
The pop up, running until 5 May, marks the first major move since the retailer relaunched its entire product range last month, after reformulating its mattresses based on customer feedback.
Consumers visiting the pop up can take a selfie in the snooze booth with the retailer‘s mascot sloth, uncover the hidden pea whilst lying on a stack of wunderflip mattresses, or find the alarm clock hidden on the bed whilst blindfolded, among several other interactive sections.
eve Sleep head of marketing Lisa Richards said: “Sleep isn’t just a luxury, it’s a necessity for a healthy life – the right mattress is your partner in achieving that rejuvenating rest.
“You might not know what you want, until you’ve tested a few different mattresses, which can be tricky especially if you’re buying it online.
“That’s why we’re inviting people along to find out whether they’re a ‘firm’ or ‘soft’ sleeper by experiencing both sides of our mattress range to help people avoid an expensive mistake,” Richards added.
