Miniso has ditched its signature pink branding as it opens its first-ever blue store inside Bluewater Shopping Centre in Kent.
The 2,000 sq ft blue store, inspired by the popular Sanrio Cinnamoroll character, stocks the retailer’s best-sellers, such as its blind boxes, plushies, affordable homewares and accessories.
It is among the few UK stores to feature the retailer’s beauty and self-care range, including face masks, hand creams, and lip masks.
The gifting retailer said it had also brought back products that were popular in the 80s and 90s, including collections from classic cartoon characters like Snoopy and Care Bears, Hello Kitty, as well as vintage handheld tech such as Tamagotchis.
Miniso UK chief operating officer Saad Usman said: “At Miniso, unveiling the first-ever blue store at Bluewater shopping centre marks an exciting new chapter for us.
“This is our third store opening of 2024, with more to come as we expand our presence across the UK. As the very first Miniso store in Kent, we’re thrilled to bring the blue to Bluewater and spread Miniso’s joy to more premier shopping centre destinations. We can’t wait for customers to immerse themselves in this vibrant new space.”
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