AllSaints debuts premium childrenswear collection with Next

Next
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AllSaints has teamed up with Next to launch a new premium childrenswear collection, dubbed “SmallSaints”.

The range features 45 clothing pieces for children, including jumpers, dresses and T-shirts, pulling inspiration from the “distinctive aesthetic” of AllSaints, according to Retail Week.

The collection is available in from 4 to 13-years-old on the Next website, with prices starting from £22.

A second 145-piece AllSaints childrenswear range was due to arrive on the Next website between July and October.


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The British fashion retailer’s head of design licenses and accessories Emma Siddalls said: “Our first ever kids collection has been designed to be worn all year round, to give the younger generation the opportunity to express their own individuality.

“You can expect well-made, high-quality pieces made from naturally long-lasting fabrics.”

AllSaints, which unveiled a new global store format in September, is marking its 30th anniversary this year, with the roll out of four more new licensed product ranges alongside SmallSaints.

The ranges consist of three fragrances with Scent Beauty, a gender-neutral eyewear collection with Mondottica, a men’s underwear collection with Centric Brands, and a menswear tailoring range with Jack Victor.

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AllSaints debuts premium childrenswear collection with Next

Next

AllSaints has teamed up with Next to launch a new premium childrenswear collection, dubbed “SmallSaints”.

The range features 45 clothing pieces for children, including jumpers, dresses and T-shirts, pulling inspiration from the “distinctive aesthetic” of AllSaints, according to Retail Week.

The collection is available in from 4 to 13-years-old on the Next website, with prices starting from £22.

A second 145-piece AllSaints childrenswear range was due to arrive on the Next website between July and October.


Subscribe to Retail Gazette for free

Sign up here to get the latest news straight into your inbox each morning


The British fashion retailer’s head of design licenses and accessories Emma Siddalls said: “Our first ever kids collection has been designed to be worn all year round, to give the younger generation the opportunity to express their own individuality.

“You can expect well-made, high-quality pieces made from naturally long-lasting fabrics.”

AllSaints, which unveiled a new global store format in September, is marking its 30th anniversary this year, with the roll out of four more new licensed product ranges alongside SmallSaints.

The ranges consist of three fragrances with Scent Beauty, a gender-neutral eyewear collection with Mondottica, a men’s underwear collection with Centric Brands, and a menswear tailoring range with Jack Victor.

Click here to sign up to Retail Gazette‘s free daily email newsletter

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