Adidas lifts outlook again as Samba and Gazelles soar

Adidas
NewsSport and Leisure

Adidas has raised its full-year guidance for the second time in three months as its turnaround plan picks up pace.

The sportswear giant said it delivered a better-than-expected performance, with operating profits almost doubling from £147m (€176m) to £290m) €346m in the quarter to May. This was boosted by a £41m (€50m) contribution from the sale of parts of the remaining Yeezy inventory.

Sales rose 9% to £4.8bn (€5.8bn), driven in part by the success of it Samba and Gazelle models.



As a result, Adidas said is anticipating to deliver an operating profit for the year of £839m (€1bn), up from its previous guidance of around £587m (€700m) and double its expectations at the start of the year.

It comes as chief executive Bjørn Gulden has been leading a turnaround at the sportswear brand after its break-up with rapper Ye, formerly known as Kanye West, left Adidas with unsold Yeezy shoes worth £1bn.

The retailer noted that its performance was aided by “reduced discounting, lower sourcing costs and a more favourable category mix”.

However, it warned that currency fluctuations will “weigh significantly” on profitability in 2024.

The news comes as rival Nike was forced to slash its 2025 profit forecast last month after the it reported weaker than expected sales in its fourth quarter.

Click here to sign up to Retail Gazette‘s free daily email newsletter

NewsSport and Leisure

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Adidas lifts outlook again as Samba and Gazelles soar

Adidas

Adidas has raised its full-year guidance for the second time in three months as its turnaround plan picks up pace.

The sportswear giant said it delivered a better-than-expected performance, with operating profits almost doubling from £147m (€176m) to £290m) €346m in the quarter to May. This was boosted by a £41m (€50m) contribution from the sale of parts of the remaining Yeezy inventory.

Sales rose 9% to £4.8bn (€5.8bn), driven in part by the success of it Samba and Gazelle models.



As a result, Adidas said is anticipating to deliver an operating profit for the year of £839m (€1bn), up from its previous guidance of around £587m (€700m) and double its expectations at the start of the year.

It comes as chief executive Bjørn Gulden has been leading a turnaround at the sportswear brand after its break-up with rapper Ye, formerly known as Kanye West, left Adidas with unsold Yeezy shoes worth £1bn.

The retailer noted that its performance was aided by “reduced discounting, lower sourcing costs and a more favourable category mix”.

However, it warned that currency fluctuations will “weigh significantly” on profitability in 2024.

The news comes as rival Nike was forced to slash its 2025 profit forecast last month after the it reported weaker than expected sales in its fourth quarter.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Social


SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.
NewsSport and Leisure

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Latest Feature


Menu


Close popup

Please enter the verification code sent to your email: