AllSaints has opened its first standalone store in Egypt at Cairo’s Mall of Arabia, one of the country’s largest shopping centres.
The fashion retailer’s new 2,368 sq ft store, which is also its first in Africa, houses a broad range of AllSaints clothing, handbags, footwear and accessories, across both women’s and men’s ranges.
The store has also been fitted out in line with AllSaints’ new store design concept, which first launched in Los Angeles last year and has been “very well received by customers across the world”.
The retailer said the new concept “involves a lighter overall design while retaining the AllSaints brand’s industrial DNA”.
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The Egypt store opening marks the latest development in AllSaints’ global expansion strategy and follows recent international store openings in Shanghai, Taiwan, South Korea, LA, NYC, Mexico and Spain.
Recent UK store openings include London Bridge, Trafford Centre and two stores in Glasgow, taking AllSaints’ total store count to approximately 300 directly operated outlets across the world.
AllSaints CEO Peter Wood said: “We already know there is strong demand for AllSaints in Egypt, having been present in some of the country’s most premium department stores since March. I am confident that the arrival of our standalone store will only strengthen our position in the country and wider region.
“We have a strong international footprint and are committed to growing it further, especially across Europe and Asia, where our offering is particularly resonating.
“Our new store design has been refined across the UK, Europe, North America and Asia, and I’m incredibly excited for it to make its debut in Egypt. AllSaints today is in an incredibly exciting place, and I am hugely grateful to all those involved in making this store opening, and our wider international expansion, a roaring success.”
Earlier this month, the fashion retailer reported a record-breaking performance as operating profit rocketed 40% to £39.9m with EBITDA up 18%.
It said the strong financial performance was driven by a reduction in promotional and markdown activity, as well as a changing sales mix with growth in wholesale, franchise and licensing channels.
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