Gymshark is set to open its first permanent store outside the UK this year inside UAE’s Dubai Mall.

It will be the gymwear giant’s third store, following the opening of its flagship on London’s Regent Street in October 2022, and its recent launch in the city’s Westfield Stratford City this summer.

The new store will open towards the end of 2024 on the ground floor of Dubai Mall – the second-largest mall in the world by total land area, welcoming over 54m shoppers through its doors every year.

Gymshark teased that “more details on what customers can expect from the store will be revealed closer to opening”.

The arrival of the first physical store in the Middle East follows the launch of localised ecommerce services in the region with dual language site and app, faster shipping times including same day delivery as well as its exclusive limited edition releases for the Middle East.

Gymshark founder and CEO Ben Francis said: “We’ve known for a while that Gymshark is expanding its omnichannel strategy and we would be looking outside the shores of the UK.

“So, when Al Tayer Insignia presented us with the opportunity to take a space in one of the world’s most visited malls in a city that is so obsessed with fitness, combined the phenomenal reaction to the launch of our localised online store in the Middle East, we knew we had to take it.

“I can’t wait for the doors to open to our first permanent store outside of the UK and to welcome everyone to Gymshark Dubai.”

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