Deichmann pulled in its strongest ever UK sales in 2023, despite facing “many challenges” over the year.
Revenue reached £139.1m at the footwear retailer’s UK arm, marking a 14% rise on 2022 levels.
Online sales were also up 14% for the period, as Europe’s largest shoe retailer invested additional funds into marketing to improve brand awareness.
Deichmann UK managing director Simon Wilson said: “2023 saw many challenges for Deichmann in the UK but also a lot of successes. We continued our store expansion with nine new stores opening including our first Northern Irish store in Belfast.
“We also refitted eight of our current stores including Basingstoke which had a £500k investment and grew from 365m2 to 570m2 in size.”
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Deichmann said it would continue to invest in the growth of its UK brand, with “continued retail expansion planned for 2024”.
This will include adding new technology into stores including digital foot measuring devices and continuing to strengthen its marketing programme.
The retailer initially announced its UK expansion plans back in 2019 in a bid to tackle losses at the time.
The shoe specialist re-opened its Westfield London store earlier this year following a £1.3m investment, which it said had led to a “positive start” to its 2024 financial year.
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