Dr Martens has placed 150 jobs at risk of redundancy across its UK and US head offices as it looks to cut costs across the business.
The shoe retailer has launched a consultation process for affected staff members at its headquarters in Camden, London and Portland, Oregon, Drapers reported.
The jobs cuts span across the retailer’s marketing, design, tech, ecommerce and recruitment departments and form part of its £20-25m cost-saving plan that was unveiled in May after the brand reported its pre-tax profits had plunged almost 43% to £97.2m.
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Dr Martens CEO Kenny Wilson, who is stepping down later this year, told the publication: “As announced at our FY results [financial year to 31 March 2024] in May, we are implementing a cost action plan across the business, targeting a cost reduction of £20-25m with savings from organisational efficiency and design, better procurement and operational streamlining.
“Unfortunately, and as we have already said, this includes making some tough decisions, including a reduction in our workforce.”
He added: “We deeply value every member of our team – this step is in response to the challenging economic conditions we all face and is essential to navigate the current landscape while positioning ourselves for future growth, and critically, protecting the jobs of the many.
“We understand the personal impact this has on our employees and their families, and we are committed to supporting them through this period.”
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