Many consumers have had the frustrating experience of buying that perfect item of clothing online, only to have it arrive and not fit.
This is a common complaint for shoppers across the UK and doesn’t just lead to a disappointing customer experience but also leads to high return rates.
N Brown have taken an innovative approach to this problem, utilising tech and data as part of its ‘Fashion for All’ campaign, which aims to make it easier for people to enjoy fashion and the confidence and wellbeing boost it can bring.
On this episode of the Retail Inside Out podcast we’re joined by Sarah Ewens-Smythe, head of buying, N Brown, to find out how and why it developed Fashion for All and what it has learned and achieved from its successful deployment.
We discove how N Brown’s returns rate has declined and sustainability increased as a result of the initiative, which was named the Fashion Game Changer at the 2023 Retail Gazette Awards.
Also joining us on this deep dive is Lewis Rhys Davies, senior account executive from loyalty scheme experts SheerID. Rhys Davies weighs in on the hot topic of personalisation, and how retailers can convert shoppers into loyal customers.
Stream the episode through the player on this page, or listen on Spotify, Apple or your preferred podcast platform.
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