Poundland is rolling out its rewards app nationwide as part of a £20m investment to deliver better value to customers.
Poundland Perks, available on Google Play and Apple App stores, allows customers to collect ‘perk points’ when they spend in store which can be turned into digital reward vouchers to spend in store or online when they reach certain thresholds.
Users will also be offered at least 100 Perks offers on various products in the app at any one time.
The roll out follows a successful trial in around 100 stores in Northern Ireland, Scotland and on the Isle of Wight earlier this year.
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Poundland director of digital Tom Hill said: “Today’s a really important day for our customers as we open up a new digital world that gives them the chance to save, earn and play through their smartphone, making shopping with us even more fun, and even more amazing value – whether in store or online.
“Thanks to our pilots in Scotland, Northern Ireland and on the Isle of Wight, we’ve created an app that’s convenient and easy for people to use in store, with reward vouchers that help customers save even more.
“So far, we’ve already had over 500,000 customers sign up through our digital platforms and are looking forward to welcoming many more.
“We’re doing things differently to other retailers, delivering extra value on top of our everyday low prices and we know from our pilots that our customers love the increased value and simplicity that the Perks app provides. We’re thrilled to be launching this across the UK today.”
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